Site Optimisation
Search engines have been one of the reasons why the Internet
has become such a popular medium for information storage and retrieval. For
many of the modern search engines (such as Google,Bing,Yahoo,MSN etc.), you can
think of the way they work as giant yellow pages. All of their data is indexed
in a way that a set of algorithms (a computer program) can easily be applied
to it to return matching records. These records contain the title of the matching
web site, as well as its ranking, short description, and URL. Thus,it is not
surprising that " searching for information on the net " is by far the most
consistent reason most people give for going on line. However, if this task
is not performed properly you will be deluged with rubbish information.
By and large, most people perform search by entering a keyword or a phrase
in a search engine. The search engine will then return some result from it indexed database. Because these databases, have millions (if not billions) of
records indexed, the results normally span several pages, with the most relevant results being displayed first.
A typical web user will not view past the third page of search results, so it is imperative that the first three pages contains links matching the users keywords
as closely and as accurately as possible.
Understand how search engines work
Search engines are software tools that allow a user to ask for a list of Web pages containing certain words or phrases
from an automated search index. The automated search index is a database containing some or all of the words appearing
on Web pages that have been indexed. Search engines do this through a software program known as a spider, crawler or robot.
The spider follows hyperlinks from page to page around the Web, gathering and bringing information back to the search
engine to be indexed.
Most search engines index "relevant" text found on a
Web page, except for words too common to index - such as "a, and,
in, to, the" etc.etc When a user submits a query, the search engine looks for
Web pages containing the words, combinations, or phrases asked for by the user.
Engines may be programmed to look for an exact match or a close match (for example,
the plural of the word submitted by the user). They may rank the hits as to
how close the match is to the words submitted by the user.
One important thing to remember about search engines is that once the engine and the spider have been programmed, the
process is totally automated. No human being examines the information returned by the spider to see what subject it
might be about or whether the words on the Web page adequately reflect the actual main point of the page. Thus it is
the responsibility of the search engine programmers (designers) to make sure their design (Algorithms) is done properly.
That is why different Search Engines will return different results for the same key phrase entry (Try it out with these
major search engines - Google, MSN, Yahoo etc.). The burden is on the searcher to learn how to use the features of each
search engine judiciously.
Website Promotion Through SEO
Search Engine Optimisation (SEO) is the process of preparing web pages to be
submitted to and ranked high in Search Engines such as Yahoo!, Google, MSN, & AOL.
If your pages are already ranked, then SEO gets your pages ranked HIGHER.
The way to ranking success is, apparently no secret, and everyone seems to be
falling over themselves to share their particular methods. The web is full of
schemes that are claimed to be the only way to internet fame and success. You
know the type - "pay us £££ and we will guarantee a top ten Google placing".
It sounds attractive until you think about it. Then you begin to ask yourself
questions like "What happens if 10 similar sites pay for the same service?
Even well meaning site offering advice on search engine ranking will more often
than not explained how useful Meta Tags are - exploiting these tags will help
you get top placement in search engines. Sounds good, but it efficacy has been
diminished. More up to date research point out that Google doesn't' use Meta
tags for it page ranking at all. The problem is that search engines change their
algorithms regularly, and are notoriously tight - lipped about the
fine details. As a result any tip you find online that are more than a few months
old could be outdated.
A successful search engine optimisation begins, unsurprisingly,
with site design and ultimately on site content. Think about alternative aspects
of your site and your business that are more specific to you. Your location
may be? Think of other words that describe the type of product or service
you are offering, from the specific to the general. The more words you can
come up with the better.
Now make sure each page on your site includes the
various keywords and phrases you have identified. Use Google to find sites
that are related to yours, but not in direct competition with high ranking
and add them to your link page. With these simple procedure judiciously implemented,
you will be guaranteed a high ranking with Google without paying hundreds
of pound to SEO (search engine optimizations) companies. Alternatively, get
us to design your site and all of the above will be implemented more efficiently
at a reasonable cost.
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